Andrea has published multiple books on best business practices in leadership, customer service, marketing, branding, innovation, and organizational culture.
Andrea's most recent book, No Disruptions, provides manufacturing leaders an easy, educational read on how to optimize revenue generation through marketing, branding, and effective technology implementation.
The first book to holistically examine the challenges of the skeptical, change-resistant mid-market manufacturer. In the most recent data, manufacturers contributed $2.17 trillion to the U.S. economy. For every $1.00 spent in manufacturing, another $1.40 is added to the economy.
This book examines the critical factors to “future-proof” mid-market manufacturing, including recruitment, technology, marketing, branding and market diversification. As a technology and marketing veteran, Andrea Olson has taken her extensive experiences working in the manufacturing industry, to outline the pitfalls and potential for the small and mid-sized manufacturers that support many of the more prominent OEMs.
Andrea's second book, The Customer Mission, dives into the challenges of how to build a sustainable customer-centric culture within organizations. Using a new and innovative architecture designed on the premise of psychological motivators and needs, Andrea digs into how companies can create leaders from within, and transform their organizations from the middle-out.
Developed from extensive studies of small to large company cultures, Andrea examines how the impact of soft power, influence, experience, and perspectives drive behaviors and create organizational silos.
Her unique approach to creating customer focused organizations is a poised to transform how organizations train their employees and implement customer-centric strategies.